WE HAVE STARTED A CAMPAIGN NAMED – ‘SAFE SKINCARE INITIATIVE’
We believe this small initiative of ours; will help create awareness (about the importance of safe skincare & cosmetic products) among people; to help build a new path forward towards SKIN SAFETY IN INDIA.
YOU MAY ASK WHY THIS INITIATIVE IN INDIA?
Well in India (with all apologies’) there is a typical mindset that people have when they are buying any skincare product.
- Sasta hai kharedo
- Discount hai kharedo
- Claim kar raha hai ‘100% Natural hai’ kharedo
- Arre foreign brand hai accha hi hoga kharedo
- Bollywood Celebrity promote kar rahi/raha hai zaroor achha hoga kharedo
What needs to change is the deep routed ‘CHALTA HAI’ ATTITUDE.
The skincare industry in India is fast growing and with the expanding mass media in the last couple of years more and more people are investing in daily –use skincare products. In fact most individuals on an average use at least 1-3 skincare products daily.
Therefore, it is extremely important to spread awareness about SAFE SKINCARE in India. Also there is always so much hype & media attention on contamination in every product but nobody talks about ‘SKINCARE PRODUCTS’.